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missie + visie

product design

  • we design, develop and engineer our own design products, which are produced by third parties,
  • there is no limitation in product ranges, as long as the products are cool, well designed and fit into the COOL portfolio,
  • We like to avoid technical products that require certificates, such as electricity.

product ideas

  • we encourage other designers, preferably young designers, to come up with ideas for final products (within a predefined concept),
  • we support them every step of the way to a real product and sell these products through our online shop.


  • we sell all products through our online store,
  • we will promote third-party designers on our website.


  • the online store intends to only sell selected items that meet our standard of good design, so we do not intend to be the next “furniture” portal or online store of a supplier, selling only one type of items,
  • we will sell all kinds of design products.


we will also cooperate with suppliers:

  • we can develop exclusive products for their collection, for example with a royalty agreement,
  • we want to develop exclusive products for our “cool” section in collaboration with these suppliers, who will produce items exclusively for cool design,
  • we are always looking for suppliers, where we can get the exclusive commercial rights for Europe.


  • in the beginning we will have all products in stock, which will shorten the delivery times for the consumer.

Ons team

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founder + ceo + tech & office

norman noteborn

born in 1961
nationality: dutch

  • Na het afronden van zijn marketingstudie aan de heao in 1983, begon Norman Noteborn te werken met zijn vader, die een meubelagentuur begon, dat vele bekende Europese merken vertegenwoordigde, zoals Fritz Hansen, Walter Knoll, Ronald Schmitt, Tonon, Draenert, Rosenthal, Swiss Lamps, Giroflex , Gervasoni, Kastel, Doerfert, Atteo and a few more…..
  • Later, en parallel, veranderde het in een meubelfabriek, gespecialiseerd in op maat gemaakte kastenwanden,
  • In 1995 kocht Norman het bedrijf van zijn vader en ontwikkelde het tot een van de toonaangevende fabrikanten op dit gebied, die producten verkocht aan alle grote ketens en meubelzaken in de Benelux, Duitsland en Zwitserland,
  • In 2017 Norman sold the company to Vivonio, an investor based in Munich and remained as director until March 2019,
  • Today he continues on a freelance basis as a consultant for Noteborn and some other smaller companies,
  • Meer info op:
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founder + products + design

jean-pierre geelen

born in 1959
nationality: belgian

professional career

    • jean-pierre has been involved in hundreds of design products for the widest range of industrial and consumer products, mainly for european and asian customers,
    • selection of main customers: samsonite, coca-cola, unibind, vaillant, tupperware, ideal standard, alcatel, lg electronics, clear channel adshel, new holland, kbc, de post, l&h bank, thalys, crrc, xiamen golden dragon, zhongtong , etc.,
    • selection of the main products & sectors: luggage, retail equipment, bathroom items, building materials, consumer electronics, household appliances, furniture (indoor-outdoor-bathroom), agricultural machinery, public transportation products (rail and bus), houseware, interior, corporate and interior Identities for banks, etc.
    • follow-up with customers and suppliers to translate products into production, as well as the link to asian OEM suppliers.

Dedicated Partners

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founder + logistics

ron van kerkhoff

born in 1967
nationality: dutch

  • Ron van Kerkhoff is owner of Martin Slangen Meubellogistiek, located in the country triangle of the Netherlands, Germany and Belgium.
  • The company has specialized for 50 years in the distribution, warehousing and e-commerce activities of high-end furniture,
  • They support the complete supply chain of many renowned furniture manufacturers,
  • Ron is a board member of the Dutch trade association TLN, which represents the interests of almost 6000 logistics companies,
  • bezoek voor meer informatie.
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founder + board assistant

elke gerards

born in 1965
nationality: german

  • After a successful career as a board assistant and translator at a non-profit organization in Germany, Every 5 years lived in different states in the US,
  • where she worked for a high-end luxury store, responsible for selling Gucci, Prada, Chanel and Louis Vutton,
  • Currently living in the Netherlands, fully focused on cool design items.

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