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asa selection

cool partner from germany

asa selections’s story

"Simple things are beautiful", that is the philosophy of Asa Selection. The company's success story began in 1976. Founder and designer Yvonne followed her vision from the start; their idea of what products should be like, so that people feel comfortable in their presence. This creates everyday objects that radiate emotion and warmth through their simple design and natural colors. The Asa Selection collections are unconventional, authentic and innovative. They reflect the zeitgeist and combine good design with high quality Simple things are beautiful - the beauty is in the simple - this essential message from the designer can be found in every article. Frequently awarded with numerous design awards.

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